Pharmaceutical Companies And Social Media: Why It works.

Traditionally, Pharma is all about direct-to-consumer advertising, by-passing the back and forth and cutting straight to medical professionals. But this is just no longer an option, you need to get out of your cubicle, go stand by that proverbial water cooler and start communicating. Whatever the product! A Pew Survey found that in 2012, 72% of Americans searched for medical advice online, so how…

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Digital Marketing Strategy: Shotgun or Rifle Approach?

Digital Marketing Strategy: Shotgun or Rifle Approach?

Shotgun vs. Rifle approach

“Should I use shotgun or rifle approach for hunting?” It’s been a critical question for businesses on social media.

According to Jay Baer at the Social Fresh Conference, it might be the time to return to the Shotgun approach.

Digital Marketing Strategy: Shotgun or Rifle Approach?

The shotgun approach aims to build a touch-point corral.

Reliable reach is almost nil.

In social media, the chances of reaching the ‘right people’…

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5 smart advertising examples that defeated business competitors

5 smart advertising examples that defeated business competitors

Big brands and their smart advertising examples

Brands have always used outstanding, eye-catching advertisement strategies to win the hearts and minds of people. Some brands attempt to use gigantic billboard or a full front page on newspapers to get attention of more consumers.

Massive imagery with a killer catchphrase – Yeah that will do. 

But your competitors won’t let you enjoy the spotlight…

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